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Marketing Services
TSG's Marketing Services offers a full range of marketing
and communication support tailored to your specific requirements.
These offerings complement TSG's existing sales representation services.
Sales efforts are significantly enhanced when done in concert with
a robust marketing strategy and communication program.
We provide a straightforward approach that will help
you achieve your corporate communication and marketing objectives.
A quick review of such services includes:
Corporate Communications
| Public Relations - PR |
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- Strategy
- Story development
- Press releases
- Media relations
- Analyst relations
- Speaker bureau
- Ghost writing
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Advertising |
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- Campaign/creative development
- Media planning
- Response measurement and analysis
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Marketing Strategy &
Tools
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Strategy and Plan Development
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- Market analysis
- Plan deliverables
- Marketing return on investment (ROI)
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| Brand and Identity |
- Creative brief development
- Management of creative
- Management of all implementation
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| Messaging |
- Development and writing of new messaging document
- Management of implementation of new messaging in all
appropriate vehicles
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| Collateral |
- Development of collateral system according to brand and
communications strategy
- Collateral design and copy
- Print production, if required, or format for electronic
distribution
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| Sales Tools/Lead Generation |
- Development of appropriate tools, e.g., FAQs, ROI documentation,
competitive comparisons, white papers, etc.
- Direct mail/e-mail campaigns
- Telemarketing
- Response measurement and analysis
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| Web Strategy and Design |
- Develop strategy and long-term objectives.
- Manage implementation of resulting new identity/design,
messaging, and functionality as appropriate, e.g. news feeds,
registration, client-specific extranets, surveys, etc.
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If you're interested in learning more about TSG's
Marketing Services, please complete this questionnaire.
We will craft a custom presentation specifically addressing your
stated objective.
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